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Helping millions grow better.

Our Mission

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created an ecosystem uniting software, education, and community to help businesses grow better every day.

brian halligan and dharmesh shah brian halligan signature blob

Our Story

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As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they'd gotten really, really good at ignoring them.

From this shift, a company was born: HubSpot. It was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.

Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.

Our History

Our Customer Platform

The HubSpot customer platform makes it easy for your entire company to work together — from marketing, to sales, to customer service. Each hub is powerful alone, but they're even better together.

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Marketing Hub

Our marketing software has everything you need to run a successful inbound marketing strategy that grows traffic, converts leads, and shows ROI.

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Sales Hub

Our sales software includes a full suite of tools to boost sales productivity, shorten deal cycles, and make your sales process more human.

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Service Hub

Our customer service software makes it easy to connect with customers, help them succeed, and turn them into promoters of your business.

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CMS Hub

Our content management software is flexible for marketers, powerful for developers, and gives customers a personalized, secure experience.

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Operations Hub icon

Operations Hub

Our operations software lets you sync and curate customer data and automate business processes so your teams stay aligned, and you can adapt to the ever-changing needs of your customers.

Learn more about HubSpot's operations software

Apps and Extensions

Extend the power of our customer platform. With more than 1,500+ apps and the ability to create custom apps, you can customize HubSpot to fit your business.

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Our Community

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7,400+ employees in 12 global offices

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194,000+ customers in 120+ countries

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Integrations cube icon

1,500+ integrations

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150+ HubSpot User Groups in 21 countries

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11,000+ INBOUND 2023 registered attendees

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459,000+ inbound professionals trained and certified

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Success is making those who believed in you look brilliant.