This high-level template will help you outline your annual marketing strategy, identify your most important initiatives, and track the right metrics all year long. Tell us a little about your marketing goals and you’ll receive a 12-month plan in less than 10 minutes.

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You smart planner, you. We're so excited to help you create a marketing plan that will drive big results!

Let's start by getting acquainted. What's your name?

Awesome. It's great to meet you!

We'll be diving into some questions about your company, what you do there, and what your team's goals are for this year. These questions will help us customize your plan to fit your company's exact needs. If you're not 100% sure how to answer a question, that's okay. Just put in a quick answer for now — you can always go back in and edit your answers later.

Where do you work?

Very cool! How many employees work at your company?

A written mission helps align your team around common goals. Patagonia's mission is to "build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

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What's your company's mission?

Just add a few words outlining your direction. You can always change this answer later.

Sounds like a great place to be . What exactly do you do at your company?

74% of marketers say that converting leads into customers is their company's top priority over the next 12 months.

State of Inbound 2016

What's your team's main focus this year?

What key objectives do you want to achieve? Remember: You can always come back and change this answer later.

Select up to 3 initiatives your team should prioritize this year to help carry out that focus:

What are your goals for these initiatives?

Example: Grow lead generation by 1,000 leads per month

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Which initiatives would you consider for a future year?

Now that you have your top priorities in place, it’s time to select 1-3 initiatives that, while valuable, will only distract you from achieving this year’s goals. These could be considered later on, but for now, you don’t have the resources in place to focus on them.

Well, would you look at that! You're almost finished. That wasn't so hard, was it?

One final thing: How do we get in touch to discuss your goals for next year?

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12-Month Marketing Campaign Plan Template by HubSpot

What is in the Marketing Plan Template?

HubSpot's marketing plan generator offers a template displaying your company's mission, strategy, and initiatives following the information entered in the tool while also identifying future opportunities. The project planner tool delivers a 12-month marketing plan template dividing actions for your team into initiatives, measurement metrics, and goals. This free resource for your business can be downloaded as a CSV file and shared with your team.

Frequently Asked Questions

The Marketing Plan Generator uses the information you provide about your marketing goals to create a personalized 12-month plan that will help your business reach new heights of success.

As a marketing plan software, it uses the answers you provide in the assessment to generate your company marketing priorities for the year to come. It identifies relevant initiatives to prioritize following the goals entered and delivers a practical template.

Developing a marketing plan is crucial as it allows you to determine what to focus on by setting clear objectives. It also helps in managing resources better and maximize the impact of every marketing action. This is in a nutshell why you need a marketing plan.

When your product is ready to be marketed, which is most likely right now as you are reading these lines! Instead of an example, why not spend some time taking our MPTG assessment and discover what you can do today to improve your marketing?