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CMS Hub®

Content Management System

  • Content management software that's flexible for marketers, powerful for developers, and gives your customers a personalized, secure experience.

  • Free and premium plans that grow with you. Editions starting at:

    - $0/month (USD) Free
    - $23/month (USD) Starter
    - $360/month (USD) Professional
    - $1,200/month (USD) Enterprise

  • Includes drag-and-drop page editing, modern themes, AI content assistant (in public beta), SEO recommendations, personalization, memberships, ecommerce, premium hosting and security, and more — all powered by a CRM platform that allows you to build seamless digital experiences for your customers.

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Take control of your website with CMS software that has something for everyone.

Say goodbye to complex content management systems, frequent manual updates, and a patchwork of tools that don’t talk to each other — and say hello to CMS Hub. Get everything you need for your website in one comprehensive yet easy-to-use CMS solution that marketers, developers, and IT teams love. 

Solutions to Your Top Content Management Challenges

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Build a Website With Ease and Efficiency

CMS Hub is the content management system you need to easily create dynamic website pages for every visitor — optimized for conversion across every device.

Get your site up and running with a marketer-friendly interface, publish content at scale with the help of AI-driven tools (in public beta), or take advantage of HubSpot’s developer tools for full site customization and advanced use cases.

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Create a Personalized and Optimized Experience for Every Website Visitor

Transform your website into a powerful marketing machine with HubSpot’s intelligent CMS.

Seamlessly optimize and personalize your website content to deliver an unparalleled user experience that drives conversions and helps you achieve your business goals.

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Scale With Powerful Web Infrastructure and Governance

Get in the driver's seat of a powerful content management system that delivers scalability and governance over all digital assets. From premium cloud hosting to GDPR functionality and access restrictions, get everything you need to grow and thrive in a fast-paced digital landscape.

CMS Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.


No credit card required


Popular features

  • Website pages & blog
  • Drag-and-drop editor
  • Basic SEO recommendations
  • Managed cloud hosting
  • Connect a custom domain


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Popular features

  • Everything in Free
  • No HubSpot branding
  • Additional website pages & blog posts
  • Personalization tokens
  • Live chat & email support


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Popular features

  • Everything in Starter
  • Personalization through smart content
  • Advanced SEO recommendations
  • Dynamic content
  • A/B testing & reporting


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Popular features

  • Everything in Professional
  • SSO
  • Custom objects
  • Additional root domains
  • Limit access to content

For more detailed information on product packaging and the limits that apply, please see our pricing page.
Price shown in USD and subject to applicable tax.

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 857-829-5060

After just 6 months, CMS Hub customers grow their website traffic by 128% and inbound leads by 97%, on average.

See How Customers Use CMS Hub to Grow Better


ClassPass Uses CMS Hub to Increase Conversion Rates

The Challenge

The team at ClassPass needed an easy-to-use CMS so marketers could update their website without a developer.

The Solution

With CMS Hub, ClassPass centralized their marketing efforts into a single platform and enabled their marketing team to take ownership of their website, helping increase lead conversion rates by 52%. 

"We don't have to rely on an engineer to make updates. It's given us the flexibility to move fast as we grow." - Amanda Raines, Head of B2B Marketing, ClassPass

Read the full case study

WWF elephants


WWF Calls Attention to Nature Loss and Climate Change With HubSpot

The Challenge

As a large international organization, WWF needed a powerful and easy-to-use CMS to organize their global campaigns. 

The Solution

By pairing CMS Hub with Marketing Hub, WWF gained greater insight into their website visitors, enabling better segmentation.

“HubSpot gives us a holistic understanding of our users’ actions across our website, emails, and social pages, connecting the dots without having to rely on separate analytics tools for each channel." - Digital Communications Specialist, WWF

Read the full case study

G2 Badge: Best Results, Mid-Market, Summer 2023
G2 Badge: Best Usability, Mid-Market, Summer 2023
G2 Badge: Leader, Mid-Market, Summer 2023
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G2 Badge: Leader, Enterprise, Summer 2023
G2 Badge: Leader, Europe, Summer 2023

Frequently Asked Questions

A content management system (CMS) is software that facilitates creating, managing, and modifying information on a website. With a CMS, your developers can build flexible, beautiful website themes that your marketing team can use to make website updates on their own, creating and personalizing your website for every visitor.

HubSpot’s CMS software allows marketers to take ownership over their website. You won’t have to worry about security concerns or broken pages, freeing you up to focus on the experience you're providing your customers instead. And with flexible themes, you can ensure your brand and design stay consistent across pages.

HubSpot’s content management system is called CMS Hub. You can get started for free with HubSpot's free CMS tools, or if you’re looking for more advanced features to help scale your content marketing operations, HubSpot also offers premium CMS Hub features in its Starter, Professional, and Enterprise editions.

CMS Hub, Marketing Hub, Sales Hub, Service Hub, and Operations Hub are each part of our complete CRM platform to help you grow better. When you use two or more products together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

While you do not need a developer to create and edit pages in the CMS, access to a developer will help you customize your website and build out more complex functionality for your business’ specific needs. You can access the HubSpot CMS developer documentation to explore developer features and connect with the HubSpot CMS developer community.

If you don’t have access to a developer, there are plenty of themes in our asset marketplace that can be used out of the box. Or you could work with one of our solutions partners who can help you customize the CMS to meet your needs.

Popular HubSpot content management system features include:

  • SEO recommendations to improve your search rankings
  • Beautiful, pre-designed website themes
  • Direct integration with HubSpot’s CRM features
  • Reporting and analytics to understand what happens when people land on your pages and why
  • An easy-to-use drag-and-drop editor that makes design customization a breeze

Getting started with a content management system is almost instantaneous. When you give your team CMS access, they’ll be able to get logged in and started right away.

For more in-depth functionality like SEO and reporting, you’ll need to spend a bit more time within the product to get the most of it. However, you’ll be able to turn it on and get up and running as soon as your team signs up.

No. While many of our customers use CMS Hub for their entire corporate website, CMS Hub can also be used for smaller microsites to help your marketing team move quickly and better manage your customers’ digital experience with your company. Use CMS Hub to create an event hosting platform, an LMS, or a campaign-specific website.